HRLS, which stands for “Hood Raised LifeStyle,” is based out of Los Angeles, California. Our brand is an expression of the good, the bad, and the ugly, which we’ve experienced growing up; fully authentic in who we are. And now we give every neighborhood around the world something they can wear and be proud to represent.
Being hood raised is a lifestyle; it’s something that is in you, not on you. We are here to show you that we don’t always have to be “that statistic” they want us to be and that we can turn this lifestyle into something positive. While continuing to stay motivated, we stay 10 toes down, true to who we are and to show the future generations how to be proud of their culture.
When we are gone, we will be able to say that we lived the good life; the hood life.